Building trust is crucial for a successful rebrand

Rose Marie Swanson: A Case Study Once you have decided to refresh your brand, it is likely that you will already have a lot of trust. If you fail to do everything you can to protect what you have already created, your customers could quickly become disillusioned and lose any trust that they may have in you. This is even more true if you are the owner of a trusted brand. You rebrand because you are changing something people depend on, something they identify with, and something they love. If…

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